Having a seal of authentification for Web testimonials will provide important benefits to both the Website owners and its visitors, according to Khandelwal. He said, “For businesses with Websites, it will encourage them to certify to their visitors (potential customers) that they can be trusted, which will lead to conversions and increased sales. For consumers, they now have a quick way of identifying trustworthy sites over professional-looking, but fly-by-night operations.”

The ability for consumers to pinpoint trustworthy sites is a key element in the sales process—particular with the rising threat of online fraud. Consumers frequently rely on customer testimonials when making purchasing decisions and tend to visit websites displaying reliable information and some type of trust mark. 

According to a July 2004 study sponsored by VeriSign, a leading provider of intelligent infrastructure services for the Web: 

• 93 percent of U.S. shoppers say it’s important for ecommerce sites to include a trust mark on their site.

• 75 percent of online shoppers will only make purchases through sites that include a trust mark.

• 80 percent of online shoppers expect to see a trust mark displayed on a website’s Home page, with most shoppers expecting to see trust marks featured on pages where personal information is entered and the final transaction is completed. 

• 64 percent of consumers who have ended an online transaction due to a lack of security feel they would have gone through with the original purchase if the site had included a recognized trust mark.  

Trusted Testimonials is an aggressive technology company that values integrity, excellence, communication and innovation. In that vein, Trusted Testimonials currently has a patent pending for its inventive Web testimonial verification service. And, recently, it launched TestimonialBlog.com, a dynamic online forum where consumers can discuss their feelings about Website testimonials. The Canadian company was founded by Khandelwal, a University of Waterloo engineering gold medalist and Richard Ivey School of Business MBA Ivey scholar. Trusted Testimonials is based in Kitchener-Waterloo, Ontario—Canada’s equivalent of California’s Silicon Valley.

“We are a private company backed by a well-respected angel investor,” Khandelwal added. “Our technology patent was prepared and filed by Canada’s top intellectual property law firm, Gowling Lafleur Henderson LLP.”

For further information about Trusted Testimonials, its new trust mark for Web testimonials or TestimonialBlog.com, please visit www.trustedtestimonials.com. Or contact Adam Wallis at 
, Ext. 122.    

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