The book shows entrepreneurs, managers and executives how to apply the 7 principles of business writing to topics like leadership, change, sales, communication and corporate culture. 

The book also teaches writing strategies that readers can apply to anything from simple e-mails and memos to complex plans and proposals.  The book will help readers to become more self-reliant, insightful and effective writers. 

The gorgeously designed e-book – titled Capture. Deliver. Excel. can be downloaded for free from www.capturedeliverexcel.com

According to the author, organisations can benefit tremendously from better business writing. “Good business writing allows organisations to share knowledge, catalyse change and sell more products and services,” says Ilja van Roon. 

Van Roon worked as a journalist, copywriter and corporate communication advisor before starting Lucid Communication (www.lucidcommunication.nl).  Lucid Communication writes about business for Fortune 500 executives, two government ministers and entrepreneurs. 

Van Roon believes that organisations should pay more attention to their written communication. “Employees, customers and investors increasingly want to be addressed in a clear and genuine way. Fuzzy and bombastic writing alienates these stakeholders,” he adds. 

Speaking about the book, Jay Conrad Levinson, the father of Guerrilla Marketing, said that "what all businesses need the most right now has just been put into words by Ilja van Roon. It should be mandatory reading for anyone in business - beginners and experts alike!" 

Note to Editors: Ilja van Roon has written an 877-word article that introduces the principles, processes and strategies of business writing.  The text is available for publication in Word-format at 
http://www.lucidcommunication.nl/article.doc

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